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The Ripple VAs Way: 5 Pitching Tips in Lead Prospecting

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Potential clients are everywhere. It just takes the appropriate setting, services, and approach to generate them, and if fortunate, turn them into actual clients.

In a company, a prospect or a potential client who has met the conditions set is one reason that keeps the operation moving. In widening the reach of the company’s products and services, more people will potentially avail, which upscales the company’s progress. One way to manifest this strategy is lead prospecting.

Lead prospecting is the act of initiating a connection between a company and a client. This connection is a venue for the client to be aware of the products and services that a business offers and for the company to showcase what they can serve the clients. Prospecting is usually done by pitching through email, referrals, social engagements, etc.

To target precisely and accurately, pitching potential clients is a task that needs a deliberate approach. From the lead prospectors in Ripple VAs, here are five pitching tips to successfully clinch prospects.

Engage more.

Being visible to a potential client increases the chance of getting a solid rapport. The harbour will not approach the ship. The ship must find its way to the port. Commenting and reacting to prospects’ social media activities and making them feel interested in their venture are ways to gain their interests.

Build warmth and trust.

When pitching to a prospect, it is crucial not to be too assertive. Most of the time, the potential clients already know that the primary goal of the pitch is to attract them to avail the services. Therefore, being genuine and conversational will build an impression that nothing is forced and that the connection is beneficial to the prospector and the prospect. On the other hand, being pushy will push the potential clients away.

Observe courtesy.

Reality check: Not all prospects will avail of the products and services offered. Learning how to manoeuvre opportunities and accept rejections while being graceful about them is a skill that must be practised. Observing a proper demeanour will preserve the company’s reputation and leave a good and lasting impression on the prospect, which is a win nonetheless.

Be perceptive.

Being quick, sharp, and sensitive will make the prospects feel like they’re communicating with the right representative. Responding swiftly and smartly ensures the prospects that the company is committed and reliable. Lead prospecting is the first line of connection between the service provider and the customer. The first impression needs to be impressive if the company wants it to last.

Set a quota.

More prospects who are reached out means more opportunities of attracting those who need the company’s products and services. The industry is getting more competitive by the minute. Ensuring a spot requires the company to set goals that need to be met—whether it be a total of prospects to contact daily or different platforms and groups to engage with—it’s vital to keep track and be consistent with the efforts exerted in getting prospects.

Reaching out to potential clients is more than just a given template of pitches or a list of prospects to connect with. It is a combination of actively pursuing the most probable customers, keeping the line of communication warm to avoid cold prospects, and putting up a genuine offer of services that will make a massive difference in the clients’ ventures.